Brand Identity
AVLUM Brand Assets
Official logo files, colour palette, and typography for use in print and digital materials.
Logo Files
Favicon / App IconDownload
Usage Guidelines
- • Maintain clear space equal to the logo height on all sides
- • Never stretch, rotate, or recolour the logo
- • Use the light variant on backgrounds lighter than 50% grey
- • Use the dark variant on backgrounds darker than 50% grey
- • Minimum print size: 25mm wide
Colour Palette
Background
#F7F4EF
--background
Foreground
#0A0A0A
--foreground
Gold Accent
#C9A96E
--accent
Charcoal
#1A1A1A
--primary
Mid Grey
#3D3D3D
--secondary
Typography
Headlines & Display
Intelligent Technology
Playfair Display
Weights: 400, 600, 700
Source: Google Fonts
Body & UI
For Every Space
DM Sans
Weights: 300, 400, 500, 600
Source: Google Fonts
Brand Tagline
"Intelligent Technology For Every Space"